UX Lead / Ergománia
As a UX research and design specialist for the last 15 years, Balázs has worked with a multitude of clients across numerous sectors and has seen what continuously trips clients up: mixing opinions with observations.
He helps clients get the user testing they need to deliver the results they want. His focus has been on the financial services sector for the past few years - an arena where details matter and time is scarce. At this event, he hopes to highlight how companies can better understand the challenges they face and leverage user testing to overcome those challenges and thrive.