Strive is the first challenger bank designed for parents and kids and the only account that grows with your family! The aim of our solution is to provide families with a tool that helps parents teach the basics of financial consciousness for their children in a controlled environment, following the principle of learning-by-doing.
Creating this solution was an inspiring design challenge, since we needed to create a unique, unmistakable brand identity and accompanying illustrations for a neobank. Design was one of the key pillars of this project, since it forms an inevitable part of our value proposition and needs to engage kids, teenagers and satisfy their parents' needs at the same time.
Highlighting patterns of mistakes and ways to improve innovation efforts at legacy organizations