As designers, everything we do, we shape how our customers experience our service. Since a brand is the sum of all the experiences we have with a company, with our work, we constantly shape how they think about our brand. If you are a designer, you are a brand designer.
We say a lot that design is not about how it looks, but how it works. The same goes to branding as well, but we don't talk about it that much. In many cases, branding is just a separated organisation silo inside the marketing department, focusing on fine-tuning the brand book and creating image campaigns with agencies. Nowadays, we see design systems emerge with the joint work of design and branding, but it is still only the surface.
How can branding and design truly connect?
What is the difference between storytelling and storydoing?
What is the future of brand books?
Let's discuss this fascinating topic together!
Lego for business goals? Let's build together! (120 mins)