How to use customer journey mapping and other mapping methods for designing financial products & services at an enterprise scale. (90 mins)
This workshop is for you if you want to understand the basics of some widely used mapping methods, and why you should apply these as part of the product development process.
The aim of this workshop is to show you the power and effectiveness of these methods.
As a result of this 90-minute session, you'll get a starting point for implementing these methods inside your organization. You'll also learn how we fine-tuned these methods in order to better fit the needs of our finance and banking projects at MKB Fintechlab.