At first glance, color appears naively simple, yet as it scales across larger products and brand it becomes unbelievably complex. In product, right color choice supports successful user experience and in brand, distinguishing color pallets evokes desired emotions. To achieve this fruitful and rigorous collaboration between brand and product designers is a key element to successful improvement and implementation of the color system across the organization of 1500 people.
The meetl team presents the fresh results of a design research on segmented fears & expectations of customers towards banking.
Highs and lows of our journey during building up the design competency at MKB Fintechlab