A repeatable process to define and track relevant user behaviour
How can we measure product success?
Acquisition, conversion or retention are indicators that naturally come to mind, but they don’t really tell us much about User Experience. So what could be other ways of looking at behaviour data to inform product strategy? In my talk I’ll be sharing how N26 approaches data and design, and the framework we developed to define meaningful Experience Metrics.
Highs and lows of our journey during building up the design competency at MKB Fintechlab