A repeatable process to define and track relevant user behaviour
How can we measure product success?
Acquisition, conversion or retention are indicators that naturally come to mind, but they don’t really tell us much about User Experience. So what could be other ways of looking at behaviour data to inform product strategy? In my talk I’ll be sharing how N26 approaches data and design, and the framework we developed to define meaningful Experience Metrics.
Highlighting patterns of mistakes and ways to improve innovation efforts at legacy organizations
The meetl team presents the fresh results of a design research on segmented fears & expectations of customers towards banking.