How Design Thinking and Agile transform the way product strategy is made and implemented.
Design thinking could have an immense value for new product strategy, however, when applying it in a corporate setting, there are certain limitations to overcome: expecting clear results, linear processes, management presumptions, legacies ... In this talk, Enikő will share some of their experiences of building new products and services at corporations injecting this innovative approach, and some good practices on mindset and tricks that can come in handy at any large corporation.
The meetl team presents the fresh results of a design research on segmented fears & expectations of customers towards banking.
Highs and lows of our journey during building up the design competency at MKB Fintechlab