How to use design thinking to generate innovative ideas? How to prepare to see and take action when opportunity arises? Design and design thinking can help your business organization create the best overall consumer experience that will result in long-term customer loyalty and good results. In the Design in Business course, developed at the Moholy-Nagy University of Art and Design, we provide an overview of business design and work with several tools to help you understand design thinking as a problem solving approach. We also look at several stories from different organizations that used design thinking to uncover compelling solutions.
The meetl team presents the fresh results of a design research on segmented fears & expectations of customers towards banking.