The SME sphere is a particularly challenging one. In many cases it does not receive enough attention and customers have difficulties finding solutions to their needs. In such a domain a startup has to pay particular attention to solve the right problems and provide the right solutions at the right time in the right way. Benjamin in his presentation will introduce how Péntech is handling these challenges and what they are doing to stay ahead in the game.
The meetl team presents the fresh results of a design research on segmented fears & expectations of customers towards banking.
Highlighting patterns of mistakes and ways to improve innovation efforts at legacy organizations